l. Business Description
Plan Glazed Donut Shop creates specialty, gluten-free donuts. Our sole product
is gluten-free donuts, so there is no risk of cross-contamination for
individuals with celiac disease or gluten allergies.
II. Company Description
The key employees are the bakers who make the dough, fry, and glaze the donuts.
The cashiers work at the cash register and handle customer orders. The store
the manager ensures the store operates smoothly and high-quality customer service is
provided with each transaction.
Mission Statement: To provide high-quality, gluten-free donuts for
individuals with celiac disease and gluten allergies, Plan Glazed Donut Shop.
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Ill. Target Market
The target audience for Glazed Donut Shop is individuals with celiac
disease or gluten allergies. In the greater Boston area, there are limited
gluten-free breakfast options, especially one that offers donuts. It’s difficult
to create a fluffy consistency and texture for gluten-free donuts. Our
kitchen is strictly gluten-free, and we’ve perfected our donut recipe and
eight different glaze recipes.
IV. Products and Services Line
We offer gluten-free donuts with eight different glaze options. Each donut
costs $3 and our freshly brewed coffee costs $2.
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